Augmented Reality will fully revolutionise the way we are interacting with information and thus change every second workplace.


With more than 10 years of experience in implementing AR successfully to leading industrial companies, we will also make your AR innovation a success story.


To this end we combine user centered design, technological possibilities & business value.

Virtual Reality

Fully mobile Virtual Reality experiences. 360° Videos. Cardboard. Installations. Events. Virtual stratosphere Jumps. Point of sales solutions.

Augmented Reality

AR glasses in industrial settings. The next generation of worker guidance, quality assurance and process reliability. Industry 4.0/IoT. 

Business Cases

Where are my benefits? When is the technology ready? Challenges for smart glasses adoption. How accurate will it be?

"Each time a new technology comes along, new designers make the same horrible mistakes as their predecessors. Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again... The most egregious failures always come from the developers of the most recent technologies."

Donald A. Norman, The Design of Everyday Things

Our principles. Our knowledge. Our promises.

Combining user centered design, technological possibilities and business value.

  • Generating artificial business cases is not our business. Together with you and your customer we develop and implement solutions which really matter. 
  • We follow the state of the art design thinking philosophy of putting the user in the epicenter of our analysis. This is because, only the one, who understands the users needs, develops solutions which are highly needed. 
  • At the same time, we do in-depth value engineering of your processes, to figure out your optimisation potentials, to set priorities and to generate a valid ROI calculation.

MAstering the Technology: Displays, Tracking Sensors, Accuracy and Data processes.

  • Displays: All Augmented  and Virtual Reality systems need to show the user interface via some kind of displays. Displays can be more or less immersive or more or less mobile. The spectrum varies from  AR glasses, over projectors to tablets or smartphones. Discuss the pros and cons with us. 
  • Tracking: This is still one of the biggest challenges in AR and VR. Which technology can be applied in which situation? What is your supplier promising and what is  really possible? We can help you to get the right solution.
  • Process and accuracy. Where does all the data come from and how accurate is the system. This is a complex topic, but a key to success. 

Managing the realisation of your vision. From Ideation to the smile on your customers face.

  • Setting up an AR/VR System has never been this easy, but it is still very complex. Read more about the devil detail (link to amazon). 
  • Project management: We help you in the entire process of realising your AR/VR solution to make it a success story. We can do the whole job for you or only parts of it together with you: The ideation,  the requirements analysis, the business model generation,  the prototyping, the risk management, the realisation with internal and external partners, the project management, the quality and the implementation.

Benefit from our experience and speed up your time to market.

  • We have realised systems  for most of the DAX 30 companies...
  • We have realised systems for many SMEs in various industries...
  • We have realised systems for national and international companies...
  • and made them all very happy.
  • Contact us to learn more about our projects, applications and business cases.

Our Offerings.

Strategic Innovation


  • Business Model Generation
    • Design thinking
    • Value engineering
    • Rapid prototyping
  • Lean StartUp 
  • Reference Customers
  • Crossing the Chasm
  • Keynotes

Technology ROADMAPS


  • Technology forecast
  • Technology / Supplier evaluation
  • Displays
  • Sensors
  • Human factors
  • Data processes
  • Accuracy (Measurement Technology)

Product Development


  • Prime Contracting
  • Development
  • Integration
  • Calibration
  • Projectmanagement
  • Service